Betta Electrical — Private Label

Challenge:
Today Betta Electrical Stores Ltd services the needs of more than 350 retail stores, through a network of 260 Betta Electrical licensee’s and almost 100 independent retailers. They were faced with the challenge of launching a new customer service program across all their franchises. The launch of the program was to be at their Australasian Conference in Christchurch NZ. The program was to be consistent across all stores and had to be flexibly delivered. Each employee was to be mentored by individual store managers. All documents and case studies were all particular to Betta Electrical.

Solution:
The Betta Electrical Stores Ltd team customised four Crisp books to ensure their Managers mentored their employees in a well rounded customer service program. Betta Electrical Stores were happy to provide their Franchisors with a Business Development program, with a consistent look and feel and case studies from the company. Franchisors were happy with the simple straightforward nature of the customised Crisp books and were confident in mentoring employees. Employees enjoyed learning more and improved service.

Case Studies

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